So many people go into business or start some kind of new project solely with the aim of having big numbers. This could be numbers of views, clicks, likes or most notably, money. We live in a society where our very worth is determined by numbers and it’s so easy to slip into the mindset that it is the only thing that matters.
But if you are going to do something, day in and day out, then you’d better be sure that you really enjoy it and that you are passionate about the thing that you are filling your time with. After all, numbers will give you that initial high that comes with finding something that you are good at, but can it actually last?
There are things that we are specifically gifted with and it is so important that you really start to explore what your thing is before you commit to going into business yourself. There are so many opportunities out there in the world and so there is bound to be SOMETHING that will resonate with you. If you try and go after somebody else’s dream then it’s more than likely you will run out of steam before very long. I, for example, am bloody terrible at selling but I love to teach and to write. So what’s the point in me even trying to go into a sales position? I have been tempted with the promise of money before and gone into a sales role that was totally unsuitable for me. As could be expected, I didn’t make a single sale and I bombed out of the job after just 11 weeks. It’s funny to look back on now, but it was a horrid experience to go through and if I can save just one person from making the same mistake then I think I may have done my work in this post.
Your passion in life should not be influenced by numbers in the slightest because your passion is the thing that sets your heart on fire. You know you’ve found it if you can feel that burning desire for it every time you talk about it. And the truth is that even the most unprofitable of subject matters can become good ideas if you have drive behind it and can frame it in a way that will make others feel the same way. For example, somebody who has a passion for pole vault may not have a big captive audience but if you look at the athletics community in general and then the sporting community too, you already have a huge amount of people who could be at least open to your message about pole vault. Pretty crap example, I know, but you understand where I’m coming from.
I think that the way to find your passion is to remember what you loved as a kid. When we become adults we get bogged down with worries about how other people view us and how we are going to pay our bills. When we are kids we can really find the joy in things we like with none of these worries holding us down. Try to picture what it was that brought you to life as a kid and that’s probably a good starting place. Of course, tastes change but you will find that if you were an arty person as a kid, you’re probably still an arty person as an adult; you’ve just forgotten about it because you’re too busy working for some knob in an industry you don’t have any interest in.
You also need to start reading and watching as much material as you can about business and start getting ideas about what you could do. Also, talk to as many people as possible because you’ll be surprised by what is out there. There are probably a tonne of things that you’d enjoy doing that you didn’t even realise where profitable jobs. “What do you do for work?” is one of the first questions I ask anyone I meet and I am often surprised by their answers.
But above all, passion will give you the drive to keep going. There are so many failed ventures out there and so many dreams that are just given up on and a lot of it is because people have run out of steam. If you have a passion for something you are far more likely to find other avenues and routes to success. Not many entrepreneurs get success on their first rodeo and the reason they pick themselves up and have another go is because they really, genuinely love what they do.
And remember that business isn’t just about selling something. I would have given up a long time ago if that was the case. I’m quiet and I want to inspire other people who a bit introverted and just want to be ‘nice’. I don’t want to be the ball-breaker that everyone is scared of and is all about the sell, sell, sell! We can all club together and support each other and there are lots of ideas out there that rest on this kind of foundation. So think about what you are good at, what you enjoy and what your vision is for a world that you want to live in. That’s a great place to start and you’ll probably end up surprising yourself a bit in the process.