We realise it hurts,
So push this button
And you can opt out.
No flashy emails
With pictures of flowers,
No happy smiles
Or any love for you.
I got an email from a company the other day that I found really interesting. It was a supermarket that I get regular advertisements from, but this one was asking me if I wanted to opt out of their next campaign: Mother’s Day.
It said that the company realise that some people find Mother’s Day to be a difficult time and they don’t want to bombard people with pictures of flowers and mums having breakfast in bed, surrounded by beautiful kids.
I couldn’t take my eyes off that ‘opt out’ button, thinking how wonderful it would be to just press that button and forget how painful it is to think about my mum.
I miss her terribly but she’s still out there and that makes it so complicated. No button can take away those feelings that are still yet to be unpicked. Wouldn’t it be lovely if a button could soothe all of those raw nerve endings?
5 thoughts on “opting out”
It would be, indeed, Rachel! I give your supermarket credit for understanding that not everyone sees their advertising in the same way. It’s good that they offer the chance to skip that material that may be triggering. That said, I also think we need to face our pain. I’m sorry that you and your mum are in the situation you are; I can only imagine that must be very painful. But you’re facing it, and I give you credit for that.
It is really difficult and I do like that companies are starting to think in this way. I seem to remember getting something similar near Valentine’s Day. I really did want to opt out of that!
Nothing is black and white. While you might want to miss pain, there are important things to remember as well, and you don’t want to forget those. That’s true for all of us, I believe.
This made me think about Eternal Sunshine of the Spotless Mind-how to lose a persons memory is to give up all the good along with the bad.
I am sorry things with your mom are complicated and distant-our relationship with our parents often effects us our entire lives.
Oh, that film is painful to watch -and so true – we don’t want to forget the good bits, and there always are good bits.