We realise it hurts,
So push this button
And you can opt out.
No flashy emails
With pictures of flowers,
No happy smiles
Or any love for you.
I got an email from a company the other day that I found really interesting. It was a supermarket that I get regular advertisements from, but this one was asking me if I wanted to opt out of their next campaign: Mother’s Day.
It said that the company realise that some people find Mother’s Day to be a difficult time and they don’t want to bombard people with pictures of flowers and mums having breakfast in bed, surrounded by beautiful kids.
I couldn’t take my eyes off that ‘opt out’ button, thinking how wonderful it would be to just press that button and forget how painful it is to think about my mum.
I miss her terribly but she’s still out there and that makes it so complicated. No button can take away those feelings that are still yet to be unpicked. Wouldn’t it be lovely if a button could soothe all of those raw nerve endings?