when an advert just touches you

It makes you smile and warms your heart

That little flicker of recognition

When it means something special

And it feels like it’s written for you,

That’s when you know it’s a good one

And doing the job it’s meant to do.

There is always at least one advert on TV that resonates with you at any given time. And I guess that’s why marketing executives are paid the big bucks – because they know how to hook us in and make their product speak to us.

But every now and then there are adverts that feel that they really were made for you. And this one just melts my heart every time.

I worked nights at a petrol station before I started my teacher training and I always loved it when people I knew rocked up at the window to pay for their petrol. This one is is just too cute and the writer has absolutely nailed it for me. Give the man (or woman) a pay rise.

Much Love

Rachel xx

2 thoughts on “when an advert just touches you

  1. Margot Kinberg

    Awww, that’s a really sweet advert, Rachel! Really effective targeting, too. And you’re right; some adverts are just like that. They do the job well of really getting to you. Something in them just pushes a button, I suppose.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.